The ultimate in quiet elegance - banning phones at shows from The Row

During Paris Fashion Week, The Row unveiled their Autumn/Winter 2024/2025 collection, but the event may have gone unnoticed by many. The lack of any videos from The Row specials on Instagram, as with all other shows, is actually due to a brand rule that prohibited guests from taking photos or videos during the show.

Fashion critic Vanessa Friedman posted an announcement from The Row on Twitter asking guests to refrain from taking photos or posting content about the show. This decision caused frustration among the brand's fans and guests at the event.

While taking video or photos can be helpful for buyers and editors, the brand provided guests with notepads and pens to jot down notes about the show. And while a photo doesn't capture all the details of a garment, a video can show what the garment looks like in motion.

In keeping with the old adage, "money screams and wealth whispers," The Row has successfully set boundaries, not only in terms of who can buy their products, but who can see their shows. Receiving an invitation to a The Row event is the ultimate in exclusivity, emphasising the style and quiet luxury of the brand. The message from the brand is clear: if you attend a The Row fashion show, you don't need to publicise it. It's enough that you were there.