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Geek Chic: The Return of Aesthetics by Intellectually Chic

Author: 
Victoria
7. March 2024

In March 2023, Miuccia Prada changed the course of women’s fashion once again. Her micro-skirts and belly-revealing jumpers became all too common in fashion articles and on Instagram bloggers’ pages. The era of the Y2K revival has finally come to an end, and with it, the aesthetic’s popularity cycle. And Miuccia has already taken another radical step, presenting in the Miu Miu collection for autumn-winter 2023/2024 clothes reminiscent of librarians and haggard academics – models paraded in oval glasses, knee-length skirts and rough brogues.

The Return of Geek Chic: Restoring Aesthetics in Modern Fashion

For decades, Miuccia Prada’s main theme has been the transformation of the “clumsy” into the “beautiful”. Shades of this Miu Miu collection could be spotted almost everywhere even before the so-called “office siren” aesthetic was heard of: fashion influencers were massively creating content wearing vision glasses, the iconic Bayonetta frame of the noughties became a staple accessory in sexy photo shoots. Soon, Julia Fox began wearing glasses while walking, and as early as February and March 2024, Kaia Gerber, Hunter Schafer, and Sidney Sweeney were all spotted wearing their own frames.

The Return of Geek Chic: Restoring Aesthetics in Modern Fashion

It’s important to note that pop culture doesn’t adore actual nerds as much as it does “geeks,” but it certainly helps that the celebrities embracing geek chic are the rich, famous, and traditionally attractive. Overall, however, this is a fortunate development: Miuccia Prada recognises that there is a certain romance in wearing glasses for vision and giving the look a certain intellectualism and sophistication. After all, it is not by chance that this style is called “geek-chic”.


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