A look through the prism of ignorance:

Imagine not being familiar with Miuccia Prada or Miu Miu. The Autumn/Winter 2024/2025 collection captivates with its simplicity and practicality: long coats, elegant suits, bright colours, pencil skirts, cosy cardigans and dresses in the style of the 50s and 60s. It begs the question: is it really fur?

In search of meaning:

But fashion doesn’t tolerate a superficial glance. The Miu Miu collection is not just a collection of beautiful pieces. The designer invited artist Cecile B. Evans to create a video installation that broadcast a story about memories stored on devices after the digital apocalypse.

Autobiography in Clothes:

In this story, one can see a reflection of Miucci Prada’s personal memories. The collection is filled with references to the 60s: coats from the beginning of the show, reminiscent of the style of those times, and charming childlike elements – dresses and cardigans, complemented by brightly coloured tights.

Everyday choices:

Miuccia Prada says, “Every day we choose whether to be a child or a lady. Every morning I decide whether I will be 15 years old or whether I will be an elderly woman.” The Miu Miu collection is a hymn to femininity in all its forms, from youthful playfulness to mature elegance.

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