Meet the spring-summer period with an explosion of colour! We support bright shades, where lavender and pink even have a competitor – the unsurpassed azure. This fresh, blue colour seems to capture the attention of all fashion gourmets with its calming energy and elegance.

It was azure that was highlighted in the spring-summer 2024 shows at Versace and The Attico, and continues to win the eyes on the catwalks of the autumn-winter 2024/2025 season in the collections of Alaïa and Stella McCartney. This colour palette has its own share of charm that can attract the eye and remain in the memory.

Azure has gained a loyal following among fashion stars, including Kaia Gerber, one of the most influential models of our time. Her stylish choices, taking into account trendy trends in combination with exquisite classics, are always reflected in her looks. For example, at the official premiere of Tate Taylor’s Palm Royal miniseries, Kaya attracted attention in a bright azure dress with ruffles. Focusing on the stylish dress, she added white pumps – another integral element of this season’s fashion trends.

Zoe Kravitz, an American actress, also appeared in the chosen azure tone, gathered at the celebrations on the occasion of the opening of her father’s star, Lenny Kravitz, on Hollywood Boulevard. Wearing a Saint Laurent outfit, Zoe emphasised her style in a blue cut-out top paired with a black pencil skirt with ruffles. Thus, azure can be worn both in monochrome looks, like Kaia Gerber, and with a dosed lightness, as Zoe Kravitz demonstrates. It is important to pay attention to this colourful shade – it can definitely refresh your wardrobe and emphasise your personality.

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